But keeping in mind the things that are important to you like greener, cleaner energy can help to keep you focused and on task when it comes to choosing an energy provider. The assumption with going green when it comes to energy and electricity is that it is going to cost an arm and a leg. And it is true that green energy oftentimes costs more. That is because the production of cleaner energy is usually more involved, at least initially. But improvements and rapid developments in green technologies mean costs of green energy are coming down, and because governments recognize the importance of supporting and encouraging steps that individuals take towards a sustainable future, it is possible to get green energy subsidized in many countries.