As part of the activity around Earth Day, we've been getting press releases forwarded to us from all manner of companies who want to get their name out in association with "green." And, while it is good that so many companies are recognizing the growing importance of green in all our lives, some of the announcements are full of excitement about what turns out to be some pretty weak activity.
I got one press release about a globally recognized brand, Fortune 500 company announcing that they are spending $3 million on green upgrades for their headquarters building. And that's not a bad thing; we love it when companies take green steps. But is it truly newsworthy, or is it closer to "greenwashing"?