California State Bear Promoting Energy Efficiency

Wheres the Bear

Wheres the BearThe beloved California state bear is taking on another role, as he climbs down from his place on the state flag to spread the word about the importance of energy efficiency.  Traveling across the state for the next two weeks, the bear will share ways Californians can take steps to save money by using power more efficiently.

To support the bear’s efforts, Energy Upgrade California is launching a contest using social media to identify and report “Where the Bear” is spreading the word about energy management in California.

Beginning this week, Californians can log on to to learn more about the “Where’s the Bear” contest and the prizes available to those who help with the search.  Contest participants should also follow @energyupgradeca on Twitter and Instagram, and Energy Upgrade California on Facebook for the latest on the “Where’s the Bear” search efforts.

“The bear represents our state’s strength, leadership, and the golden lifestyle we strive for in California. The bear is undertaking important work, and we are asking Californians to join in a campaign to discover his whereabouts and activities, and then join the bear in managing energy more effectively,” said Regina Marston, Senior Manager for the California Center for Sustainable Energy.

“Rumor has it that the bear is recruiting people for something big, an effort that will help Californians manage their home energy use while making their homes more comfortable,” said Marston. “We look forward to working with Californians on social media to find the bear and learn about his efforts to help communities meet California’s energy efficiency and clean energy goals.”

Energy Upgrade California is a statewide energy management initiative designed to help residents and small businesses learn the best ways to take action on their energy usage to save money and be more comfortable at home and at work.

The search and contest run through May 19, 2014, with daily prizes and a grand prize awarded at the contest’s close.

Source: PR Newswire

Photo by Energy Upgrade California

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