Blue Jeans Go Green, Become Building Insulation

November 13, 2014

Blue Jeans Go Green

Want to donate your old blue jeans to a good cause and help the environment at the same time?  Drop them off at J.Crew or Madewell stores now through the December 31, 2014, and they will be sent to their next life as insulation material in a building!

Cotton Incorporated’s Blue Jeans Go Green denim recycling drive started in August, and both J.Crew and Madewell retail stores have decided to extend the drive until year-end for J.Crew, and January 31, 2015 at Madewell stores.

During the denim drive, customers can bring pairs of old jeans to their local J.Crew or Madewell store.  Those who contribute during the drive will receive $20.00 towards their next denim purchase in-store.  The denim collected will then be recycled into UltraTouch Denim Insulation as part of the Blue Jeans Go Green program.

Cotton Incorporated began the denim recycling program in 2006 to help benefit local communities across the United States.  Over one million pieces of denim have been collected to date, and the insulation made has been distributed to organizations such as Habitat for Humanity to help communities in need.  Approximately 250,000 square feet of insulation are distributed each year and the Blue Jeans Go Green program has diverted over 600 tons of waste from landfills since its inception.

“Customers should feel great about participating in the denim drive – they will be helping the environment and their communities while supporting their favorite stores,” said Andrea Samber, Co-Director of Strategic Alliances at Cotton Incorporated.


Source | Photo: Cotton Incorporated. To find a participating J.Crew retail location, visit For a Madewell store,



Dawn Killough

has over 15 years experience in the construction industry and is the author of Green Building Design 101, an e-book available from Amazon. She is a LEED AP and Certified Green Building Advisor, and has worked on the LEED Certification of three projects in Salem, Oregon.