New York City Goes Green with an Eco-Friendly Billboard this Holiday Season - Green Building Elements

New York City Goes Green with an Eco-Friendly Billboard this Holiday Season

New York City goes green by launching a 100% wind and solar powered billboard this Holiday Season.

As alternative energy continues to be the hot topic in our flailing economy, New York City sets an environmental example by launching Times Square’s first 100 percent eco-powered billboard.

The billboard powered entirely by wind and sun, is the first such sign in New York City. It will be erected by Ricoh Company, Ltd., a Japanese company that strives to be outstanding in all areas of the environment, society, and the economy. Their first eco-signage project dates back to April 2003 in Osaka, Japan.

Powered By Wind Turbines and Solar Panels

The electricity for the billboard will be produced entirely by solar and wind power and stored in 16 batteries. No electricity will be purchased from local power companies.

Sixteen wind turbines and 65 solar panels will produce an average of 98 kwh of electricity per day (93 kwh from wind power and 5kwh from solar). To put the savings into perspective: the same amount of electricity required by an ordinary sign would result in as much as 18 tons of carbon dioxide per year. The batteries can hold four days worth of supply. However if there is insufficient wind or solar power, the sign may not light up, an eventuality that Ricoh readily accepts.

Construction on the 35,000-pound sign advertising Ricoh Americas Corp. is to begin this month across the avenue from the building where the ball drops on New Year’s Eve. A lighting ceremony for the 126-foot wide, 47-foot tall sign is scheduled for December 4th.


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  • VAH

    This is such an interesting and relevant topic for the upcoming 2009 year of change. New York, especially Times Square is commonly known for their dazzling advertisements and billboards that light the streets for “the city that never sleeps.” And what is so interesting about the advertising that takes place in New York is that it sets trends and provides the framework for future campaigns to come. These timely developments from Ricoh we can only hope will set the stage for more green billboards and eco-friendly advertising. It is very interesting to note that the company has decided to take such a highly visible advertising space. The billboard is located directly across the street from where the ball will be dropped on New Years Eve, and with no back up generator, the company is investing a lot of money and assuming a lot of potential risk. With such a highly visible spot, blank ad space is an advertiser’s worst fear and liability. And with unpredictable weather, there is no way of predicting if the billboard will go blank, and if it will, for how long. I did some further research on the details and specifics of the project to find that there have been no specific numbers declared, but the advertisement has been purchased for a three-year spot for potentially six digit monthly fee. This is a high price to pay for such a risky investment, even if thousands will be saved due to energy costs. Furthermore, will the company be willing to invest in more green billboards across the nation? Since this billboard is green, it is powered by floodlights and will not have the same eye-catching appeal that most all other advertisements or billboards in New York have. Advertising is a particularly competitive field when it comes to visuals, especially with billboards, and one must have a competitive edge in order to stay in the market. When the initially excitement of the “first green billboard” is gone, how do you think the visual appeal will retain customers’ attention? I think that this was a bold and risky move; however, I think it is a step in the right direction, and others will follow.

  • VAH

    This is such an interesting and relevant topic for the upcoming 2009 year of change. New York, especially Times Square is commonly known for their dazzling advertisements and billboards that light the streets for “the city that never sleeps.” And what is so interesting about the advertising that takes place in New York is that it sets trends and provides the framework for future campaigns to come. These timely developments from Ricoh we can only hope will set the stage for more green billboards and eco-friendly advertising. It is very interesting to note that the company has decided to take such a highly visible advertising space. The billboard is located directly across the street from where the ball will be dropped on New Years Eve, and with no back up generator, the company is investing a lot of money and assuming a lot of potential risk. With such a highly visible spot, blank ad space is an advertiser’s worst fear and liability. And with unpredictable weather, there is no way of predicting if the billboard will go blank, and if it will, for how long. I did some further research on the details and specifics of the project to find that there have been no specific numbers declared, but the advertisement has been purchased for a three-year spot for potentially six digit monthly fee. This is a high price to pay for such a risky investment, even if thousands will be saved due to energy costs. Furthermore, will the company be willing to invest in more green billboards across the nation? Since this billboard is green, it is powered by floodlights and will not have the same eye-catching appeal that most all other advertisements or billboards in New York have. Advertising is a particularly competitive field when it comes to visuals, especially with billboards, and one must have a competitive edge in order to stay in the market. When the initially excitement of the “first green billboard” is gone, how do you think the visual appeal will retain customers’ attention? I think that this was a bold and risky move; however, I think it is a step in the right direction, and others will follow.

  • Gina

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  • Gina

    ** TickleMe Plant – It Moves **
    A great green low cost gift that will make everyone smile is to grow a TickleMe Plant and watch it MOVE when Tickled! The leaves quickly fold and even the branches droop when tickled. I found this to be a great stress reliever in my office and what a conversation piece!. You may have seen the TickleMe Plant in the botanical gardens.. Now it can be grown indoors year round.
    No green thumb needed. I found it on line at http://www.ticklemeplant.com

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  • I could not believe it. You can also find support through others. people over eat at home and in public. I had tried diet plans in the past. Exercise Lose Weight In all cases be cautious about trends. They want to know where to buy weight loss green tea. This time when she went running she made it round the whole block before I called the ambulance. Many have had success with Weight Watchers.

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