Renewable Energy Opower-SocialApp-HomesComparison_610x374

Published on October 17th, 2011 | by Matt Smith


Facebook, Opower Developing Social Energy Efficiency App

Facebook and Opower have teamed together with the Natural Resources Defense Council to create a social energy app for Facebook that they hope will help raise awareness of energy consumption and efficiency. Those who use the app will be able to compare their energy use with a national average of similar homes, as well as those of their friends. They will also be able to share energy saving tips with other users, and enter into energy-saving competitions as well.

According to the NRDC, an environmental advocacy group, improvements in energy efficiency have the potential to create more than $700 billion of savings in the U.S., but getting people to think critically about their energy use is difficult. According to an Opower press release, the average American spends about six minutes per year thinking about their energy use. Utilizing the power and mass appeal of Facebook, the app hopes to increase that number for the more than 800 million people who use Facebook, many of whom are on the social network daily.

Tags: , , , , ,

About the Author

I was born and raised in New Milford, CT and am currently a student in the School of Journalism at the University of Missouri in Columbia, graduating in December of 2011. I have done work as a writer, copy editor, and social media manager for the Columbia Missourian and have written for the Litchfield County Times. I am interested in the online aspect of journalism, particularly as it relates to user interaction and community-building. Managing citizen journalism through the internet, particularly social media, is my main focus within the world of journalism.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Back to Top ↑