Green Building 101: Selecting Building Materials from Nature

Tree leaves

Selecting materials for your green building project can be daunting, to say the least. Every product says it is “green” or “environmentally friendly.” In addition, there are different certifications and labels, each supposedly better than the others.  Many green guides and books have been written to try to dispel the myths and break through the “greenwashing.” It is enough to make a person’s head spin!

Natural Materials – From Nature

One seemingly obvious alternative is to buy products taken directly from nature. Wood, linoleum, bamboo, wool carpets, cork, and wheatboard are a few that come to mind. Most of these materials are available at mainstream hardware stores and through traditional interior decorators. We will look at the environmental characteristics of each, and what makes them “green.”

Wood

Wood comes from trees, and is therefore a natural material. Wood harvested from traditional forests is harvested when the trees are mature.  How long trees take to reach maturity varies by species and variety. Forest trees grow without assistance from man or any man-made substances.  

When trees are harvested, there is an environmental impact from the logging activities, including building roads, running saws, lifts, and log trucks to take the wood to the mill. Once processed, there are further impacts from transporting the wood to the stores where it is sold. There is also a loss in oxygen production when trees are harvested and not replaced.

Raw wood doesn’t have any added toxins or chemicals, and is safe to handle and install indoors. Engineered wood products, such as trusses or joists, and particleboard, like plywood or OSB (oriented strand board), are usually held together with some form of adhesive. 

Most adhesives will contain added chemicals, like urea formaldehyde, that can off-gas into the interior of a building, causing respiratory irritation at the very least.  Recently, however, manufacturers have started using adhesives without these chemicals in their wood products. Be aware of the contents of the adhesives in the wood products you purchase. 

Adding finishes, like paints or stains, will also add chemicals to the wood. Look for coatings with low VOC (volatile organic compound) levels, or use natural finishes such as Osmo, a blend of natural oils and waxes.

Linoleum

Made up of linseed oil, jute, pine rosin, wood flour, and calcium carbonate, linoleum is a natural and renewable Marmoleum flooringbuilding material.  Invented in the mid 1850s, it has stood the test of time.  Originally it was only available in large sheets, like carpet, but now can be found in tile form, too.

Natural linoleum has been largely replaced by vinyl flooring or tiles, some of which are marketed as linoleum.  Buyers should be careful when selecting linoleum to insure that they are receiving the right product.  Forbo Marmoleum is the number one brand of linoleum world-wide.

Bamboo

Bamboo flooringA plant that most people fight to get rid of can provide a beautiful finish for wood floors, cabinets, and other trim materials.  Bamboo grows very rapidly and can be harvested repeatedly during a plant’s lifetime.  The shoots are cut, boiled in boric acid or lime, and laid flat to dry.  Then they are planed to a smooth finish.

Flooring made of bamboo has a look similar to hardwood.  It is as durable as hardwood, and can be sanded and finished in a similar way.  Bamboo plants take only seven years to reach maturity, significantly less than their traditional hardwood cousins. 

The species of bamboo used for most flooring, Moso, is most readily available in China, so there is a lot of transportation involved in getting the product to the U.S. or other countries.

Wool Carpet

Wool not only is a natural product, coming from sheep, of course, but it is also renewable, in that the sheep continually grow more wool.  This makes it a naturally sustainable material.  The wool for most carpet comes from New Zealand, so transportation impacts can be high.

Backing materials for carpet are not always as sustainable, unfortunately. Most are made from petroleum products or PVC, which can give off some nasty chemicals during manufacturing, installation, and during its useful life.  Many carpet manufacturers, such as Interface, are changing the way they produce carpet to make it more sustainable, and are reducing the chemicals in their products.  Carpets certified by the Carpet and Rug Institute’s Green Label and Green Label Plus programs have been independently tested for chemical off-gassing.

Cork

Cork is a rather interesting material, as it is actually the outer layer of bark on a tree. It is harvested by cutting off this outer layer, leaving the inner layer of the cork tree exposed. The cork bark then grows back and can be harvested again.  Most trees can be harvested about seven times in their lifetime. 

It makes an excellent flooring material, as it is both rigid and soft, and naturally antimicrobial. Like a hardwood floor, it can be sanded and refinished.  Care needs to be taken when placing furniture or other heavy items on it, as they will make indentations in the floor.  Pads to disperse the weight are suggested.

The cork used for flooring comes from India, so there will be environmental impacts caused by transportation.

Wheatboard

Made from the leftover stalks of harvested wheat, wheatboard is a type of particleboard made to substitute for MDF (medium density fiberboard) or other particleboards. It’s most common use is in cabinets, where it is used to form the boxes.  Not only is it made from a waste product, but when combined with a urea formaldehyde-free adhesive, it contains no toxins to off-gas into a building.

There are lots of choices for natural building materials, even more than I have listed here. The key is to research the options carefully, and verify with the manufacturer that you are getting what you want. Next week, we will continue our series by taking a look at natural building materials su

Editor’s Note: Dawn Killough is a LEED Accredited Professional working with sustainable materials on daily basis.

Green Building Elements is launching a Green Building 101 Series which will be posted bi-weekly, on the 1st and 15th of every month. Take this challenge with us as we learn how to build sustainably from the ground up. 

Photos courtesy of: kevmann16, Forbo, ecvv.com, and Dag Endresen.

THRIVING LICENSES.(Polo Ralph Lauren Corp.)

WWD May 14, 2002 | Larson, Kristin With close to 40 licenses ranging from women’s sportswear and men’s jeans to home furnishings and paint, Ralph Lauren has expanded his reach far beyond his entrance into the fashion world some 35 years ago with a men’s necktie.

Kal Ruttenstein, senior vice president of fashion direction at Bloomingdale’s, recalled that tie, which Lauren created at the behest of designer Beau Brummel, as the start of a success story: “We were the first store to carry Ralph, and everything he has done has been smart, clever and well designed. Any license that Ralph does is successful and has been successful because the image is what sells. Ralph is selling his lifestyle as opposed to an item, and he does it better than anyone.” David Wolfe, creative director at The Doneger Group, a New York-based retail buying office, said, “Personally, I feel he was responsible for upgrading the taste level of designer home furnishings because he maintained this sense of integrity. [Companies] like Pottery Barn owe a lot to what he did; even something as traditional as L.L. Bean has a designer cachet because Ralph Lauren made American style into something classy. There’s really no other word.” Industry sources said the Polo Ralph Lauren licenses have generally performed well because Lauren has stayed focused on creating a lifestyle brand. Then again, the licenses go a long way toward building the brand, represented in well-honed and highly familiar images ranging from polo players engaged in a heated match to cable-knit sweaters emblazoned with the American flag to Lauren himself, decked out in a cowboy hat and a pair of the company’s jeans and shot against the backdrop of a sprawling ranch. In 1972, the Polo Ralph Lauren Corp. expanded its presence into accessories and footwear, as well as boys’ wear and fragrances, followed by the home collection debut in 1983, making Lauren the first fashion designer to launch a full-fledged home collection — including bedding, towels, area rugs, wall coverings and tabletop and table coverings. In the following years, the home collection expanded to include furniture, lighting and carpeting. In 1995 came the Ralph Lauren paint collection, featuring hues with such names as “Dinner Jacket,” “Equestrien Green” and “Duke’s Vineyard.” Some of the company’s other licensed businesses include: women’s sportswear under Lauren by Ralph Lauren, Polo Jeans, men’s and women’s fragrances, handbags; jewelry, children’s apparel and eyewear. Its largest licensing partners in the nine-month period ended December 2001 were: Jones Apparel Group, which produces the women’s Lauren and Ralph sportswear; New York-based WestPoint Stevens Inc., for bedding and bath, and the Tokyo-based Seibu Department Stores Ltd., which oversees distribution of products in Japan.

Overall, the company’s licenses are spread over 16 product, 10 home collection and eight international licensing partners as of March 2001. For fiscal 2001, global wholesale net sales for Polo Ralph Lauren products were $2.06 billion, or 43.3 percent, for men’s wear and $1.19 billion, or 25.1 percent, for women’s wear. Accessories tallied 9.2 percent, home collections accounted for 8.4 percent and fragrance came to 8.1 percent. go to website ralph lauren coupon

While separate financial figures for the licenses were not available, the licensed Polo brands were listed as a bright spot for Jones Apparel during the company’s first quarter ending April 6. According to president Peter Boneparth, who assumes the chief executive officer post May 22, the Lauren by Ralph Lauren lines continue to perform strongly at department stores across the country, such as Federated, May Co., Dillard’s, Marshall Field’s, Nordstrom, Carson Pirie Scott, Younkers, Belk and Parisian. The misses’ division of Lauren by Ralph Lauren is in more than 1,000 doors, while the petite and plus-size divisions are in 500 doors, a Jones spokesman said. As for Polo Jeans, the women’s business continues to be strong, while the men’s operation remains difficult, Boneparth said. To correct the situation in men’s, the line will be repositioned away from its current hip-hop orientation, he said. The men’s and women’s divisions are in 1,400 doors each. ralphlaurencouponnow.net ralph lauren coupon

But the licensing road hasn’t been all smooth sailing for Polo Ralph Lauren — particularly in regard to its fragrances.

While the Lauren by Ralph Lauren and Polo for men fragrances launched in 1978, a breakthrough didn’t occur until 1994 with the launch of Polo Sport, followed by the chart-topping Romance in 1998 — which made the biggest impact – and last year’s winner, Glamorous. There were flops along the way, though, from Chaps, a mass market men’s fragrance, to Tuxedo and Monogram. L’Oreal owns the fragrance license today, but it was initially handled by Warner Lauren.

Regarding apparel, the bankrupt Warnaco Group holds the men’s wear Chaps license and several swimwear licenses, which led Polo Ralph Lauren last November to issue a cautious outlook. Chaps by Ralph Lauren is among the key brands it holds, as well as CK Calvin Klein Jeans.

Doug Williams, corporate group president of Polo Ralph Lauren, said even with all the various licensed products, “Ralph’s vision isn’t complete yet, and he sees the company and his view of the future expanding tremendously.” Williams said Lauren has the uncanny ability to know what consumers want and when they want it. “Consumers want taste, and Ralph provides that at all economic levels,” he said. “He also has the ability to communicate an American luxury lifestyle outside the United States.” There’s a certain classicism running throughout all of Lauren’s products, whether it’s apparel, fragrance or home furnishings, said Andrea Robinson, president worldwide of Ralph Lauren Fragrances. “The classicism is based on aspiration, and when I say that, I mean it’s America at its best, the best America has to offer,” Robinson said. “For example, if you take a vision of what a [Ralph Lauren] room looks like, you always want to jump into the bed, because it has a fantastic quilt on it. There’s usually some throwback to [a kind of] heritage, even in the most modern room, there’s a beautiful picture of grandfather and son — that kind of thing.

“Each [line] is a world that’s full of aspiration,” Robinson continued, “what I call Ralphisms — things that we associate with each of his lifestyles. We feel Ralph owns lifestyle.” Robinson said it’s the attention to detail that really defines a “Ralphism,” and that can be found in everything from the little pink band on the bottle of the women’s Romance fragrance to the quality of the aromatic oils used in the fragrances to the photography in the advertising. Regarding the company’s stable of fragrances, which includes Lauren, Romance, Ralph and Glamourous, launched last September, she said: “Each has its own story to tell. With different people, different clothing and a different feeling. But they all have Ralph’s vision.” Lauren’s ability to craft lifestyle collections based on American ideas of luxury is exemplified by his home collections, which in the past have been created around themes ranging from a Hamptons beach house to a country picnic to a sleek penthouse in the city. Said Robert Burke Jr., vice president and senior fashion director at Bergdorf Goodman, who previously headed the fashion office at Ralph Lauren: “His take on everything is really based on everything he wants and what he can’t find. It’s like, `I have this house in Jamaica, and I can’t find anything to furnish it with.’ It happens in a very organic way. In a lot of ways, because of his licensing, Ralph has brought taste to America regardless of income level. He and Martha Stewart are not so dissimilar in the sense of educating people about good taste.” Larson, Kristin

 

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  1. Brian Charles Clark says:

    We have an actual list of materials, graded for sustainability, on our site, Smart Energy.

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