With the advent of mobile marketing, Quick Response (QR) codes may be one of the next big things in product packaging, says Len Ostroff, CEO at Infomaus, a vertical marketing search engine for packaging.
Back in my early 20's, when I used to live in the city (that's what New Yorkers call Manhattan); I had a brief stint at the Mercer Kitchen as a hostess. Besides their impeccably delicious and perfectly prepared food, I always loved the interior design of this iconic hotel, especially the floating stair case. Designed by Parisian designer, Christian Liaigre, This all revealing sub floating staircase was what started my love for modern zen architecture and passion for beautiful builds.
Part II: How this technology is already being used in construction. The landslide of available digital information applications is impacting the building industry in a significant way. Quick-response codes – QR codes as they are best known – are now becoming more common in the building industry. This includes building owners and developers, architects, engineers, municipalities and contractors. This three-part series will share information on QR codes, how municipalities are using them, how the building trades are using them, and how they are being used for marketing and outreach, similar to how social media works today.
The tragic earthquake in Christchurch, New Zealand, has left much of the city in ruins, killed more than 75, and left hundreds missing. Even as survivors continue to be dragged out of the rubble, and survivors reel in their shock, it’s worth looking forward to how the city might be rebuilt to better deal with disasters like this in the future. Building for disaster resistance might be expensive today, but in the long run it is the very height of environmental and fiscal responsibility, as it prevents the great waste and expense of having to rebuild later.