Materials panasonic-e-floor-official-photo-reduced-size-da081ah22006

Published on January 15th, 2009 | by Tetsuya Yokoyama

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Panasonic Expands Its Product Focus To Include Green Building Products For The Home


Panasonic E Floor - Official Photo - Reduced Size

Panasonic is fast becoming a brand name not just for electronics but also for green building products.

Eco-Products 2008 recently held in Tokyo, showcased a series of award-winning green products and services. The E Floor, developed by Panasonic Electric Works, was given the Chairperson’s Award. The Eco Product Awards is presented by four organizations including the Global Environmental Forum, a non-profit organization under the jurisdiction of Japan’s Ministry of Environment.

The E-floor is an extremely durable product made from a 100% recycled hard chip board. According to Panasonic, using this material can be equated to saving forest areas that are 135 times the size of the Tokyo Dome, on an annual basis. Panasonic began selling the E Floor product line over a  year ago with a monthly sales target of 170 million yen.

I believe more companies will bring a wide range of their green technologies into their products and services across group companies in coming years.

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Panasonic E Floor with Award - Eco-Products 2008Panasonic E Floor with Award at Eco-Products 2008

Panasonic E Floor - Eco-Products 2008Panasonic E Floor at Eco-Products 2008

Image Credits: Panasonic/Tetsuya Yokoyama

Dell to try kiosks at Sears stores Testing the concept in Austin, Texas, and in 3 stores in Florida

Chicago Sun-Times January 31, 2003 | Jeannine Aversa If you’ve gotta get a Dell, dude, you can go to a Sears, Roebuck and Co. store in Austin, Texas.

That’s where a test started this week of Dell Computer Corp.’s store-within-a-store concept.

Sears plans to put Dell kiosks and Dell salespeople in three other Sears stores in Florida, starting Feb. 10, to test the concept, said Sears spokesman Larry Costello.

The kiosks will remain until the summer, when Sears and Dell will decide whether the idea is worth pursuing, Costello said Thursday.

Dell salespeople will show shoppers laptops and desktop PCs on display at the kiosk, and will sell software and peripherals there, said Dell spokesman Venancio Figueroa. The computers connect directly to Dell’s Web site. go to site dell coupon code

Dell also is making its 57 mall-based sales kiosks permanent.

Dell started putting online kiosks in shopping malls a year ago to allow customers to see and try its computers before they bought. By year end it had expanded the concept to nine U.S. states, Canada, Japan and England. None of the malls is in Illinois or Indiana.

Dell isn’t the only computer maker expanding its retail presence. Apple Computer Inc. and Gateway Inc. have both opened retail stores in the United States to supplement their online sales.

But both companies stock their computers in their stores. Dell customers will be able to pick out their computers at the stores but will then either place their orders online at the kiosks or phone in their orders from home.

The company says it learned its lesson about stocking stores with PCs in the early 1990s, when it tried to sell through Wal-Mart Stores Inc.’s Sam’s Club, Staples Inc. and CompUSA. That push failed in 1994 as customers struck better deals over the phone directly with Dell and the retailers were stuck with unsold stock. site dell coupon code

Sears will stock a very small number of Dell laptops and desktop PCs alongside the Sony and Compaq computers it already sells. The Dell kiosk is designed to give shoppers a wider choice of computers without devoting significantly more floor space to the product, Costello said.

So far, Dell’s new approach has met resistance from some retailers, particularly those that see the company’s in-store kiosks as a Trojan horse. Best Buy Co., the largest U.S. consumer electronics retailer, spurned Dell’s overtures. A Best Buy spokeswoman confirms that an approach was made, and says the company considers Dell a competitor.

Dell also was rebuffed at computer superstore CompUSA, where it sought to install kiosks in exchange for a fee for sales. “They couldn’t make us happy,” said CompUSA President Larry Mondry. The two companies disagreed on which one would handle non-PC sales such as extended warranties, accessories and upgrades. CompUSA, which operates some 229 stores, is a subsidiary of Mexico’s Grupo Sanborns.

Hamlin maintained that Dell isn’t suffering from any lack of potential retail partners. “On any given day, I can tell you of 50 or 100 guys who have approached Dell trying to do business with us,” he said.

The latest retail moves reflect the Round Rock, Texas, company’s drive to expand its consumer sales amid a weak corporate-PC market. Indeed, even as rivals such as Gateway are retrenching and analysts see overall PC revenue falling 4 percent this year, Dell is rapidly expanding home-PC sales and preparing for the launch of its own printer brand.

On Feb. 13, Dell is expected to report that its fourth-quarter profit rose 30 percent to $600 million, or 23 cents a share, on a 20 percent jump in revenue to $9.7 billion, according to estimates compiled by Thomson First Call.

Wall Street Journal, with Sandra Guy contributing Jeannine Aversa




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