A Financial Stimulus Package that Pays for Your Photovoltaic System?

Could the economic downturn hurt the green movement?  Thomas L. Friedman, the Pulitzer Prize winning columnist of the New York Times, breaks down the possibility in today’s Bailout (and Buildup) of a tight economy and lower fuel prices leading to a greater reliance on foreign oil and a postponement of a national switch to cleaner energy.   It is understandable that economic worries have pushed environmental worries to the background for most Americans, but as Friedman points out, a financial stimulus package is an ideal way to kill two birds with one stone – inject money into the United States economy, but invest in green technologies.

Recently, we talked about the impressive return on investment for those who choose to install a photovoltaic system next year due to the Senate rescue package in The Future of Home Solar Power.  Starting next year, the United States Government will pay for 30% of your cost to go solar.  One of Friedman’s suggestions is a national renewable energy standard for utility companies, forcing them to produce 20 percent of their power through clean energy sources, including such non-CO2 producing sources as wind, solar, nuclear, and biomass.  He mentions a proposal by Andy Karsner, the former assistant secretary of energy, to increase tax credits for investing in clean energy.  But perhaps there is a way for homeowners or companies to recoup their investment in home solar and set a national energy standard for utility companies at the same time.  I propose the following addition to the renewable energy standard: increase the percentage of clean energy that utility companies must use but allow the utility companies to buy some of that power from homeowners and companies.

That’s right, let’s allow the utility companies to buy clean power from us.

The vast majority of electrical power comes from coal power plants, easily the most environmentally destructive form of energy.  Though several kinds of clean home power systems exist, since my previous posts have been on solar energy I’ll limit my discussion to photovoltaic systems.  Depending on the size of the home and system, a photovoltaic system can reduce a home’s dependence on dirty energy by half.  The more widespread home solar power becomes, the less reliant the United States will be on coal powered electricity.

If the United States Government imposed a new renewable energy standard on utility companies at a rate of 20 to 25 percent, but allowed those utility companies to buy clean energy credits – much like carbon credits – from homeowners and companies who create their own power, then homeowners and companies would have yet another incentive to install a photovoltaic system (or another type of clean energy system) and government can make good on promises of a cleaner, greener future.  These purchased credits would count against their clean energy quotas.  The more photovoltaic systems in use, the less demand on “dirty” energy.

The utility companies would not be able to meet the 25% clean energy requirement without major investment in large-scale clean energy plants, so the incentive will still be there to begin a shift from coal based electricity to a cleaner alternative.  What my proposal does is decrease the overall demand for energy while rewarding those who invest in clean energy.

Of course this is a simple idea for a complex system.  Energy systems vary by state, with some government controlled and others not.  All systems are regulated to some degree.  But if the goal is to encourage utility companies to invest in clean energies, allow homeowners to benefit from that investment.

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Picture courtesy of A. Kratzenberg at stock.xchng

Sears on the move

Chicago Sun-Times June 27, 1989 | Lisa Holton Change has been a constant for the 103-year-old Chicago retail giant. Here’s a look at some of the events and personalities that have moved Sears over the years: 1886 Founded in North Redwood, Minn., by railroad station agent Richard Sears. When a local merchant refuses to pick up a small crate of pocket watches forced on him by a wholesaler, Sears decides to make his own deal with the watch company to sell the timepieces on consignment. He soon leaves the railroad job and starts his own watch business, R.W. Sears Watch Co. Hires Alvah C. Roebuck that year to repair watches. 1888 Sears opens a branch office in Toronto to handle Canadian orders and publishes first mail-order catalog.

1893 The entrepreneurs decide to expand the watch business to include other mail-order merchandise and target rural areas near railroad lines. Business moves to Chicago, first to a small Loop-area office, then to a larger location on West Van Buren Street. 1895 Sears and Roebuck have a falling out, and Sears buys back Roebuck’s interest in the company for $25,000. Enter Aaron Nusbaum, a manufacturer of pneumatic tubes, and his brother-in-law Julius Rosenwald, who purchased a half-interest in Sears, Roebuck and Co. for $75,000. Rosenwald, operator of a ready-made suit factory, was already a big supplier to Sears. (Note: In 1933, Roebuck came back to Sears, hired back on its public relations staff after his succeeding business went belly-up.) 1905 Sears, Roebuck and Co. opens the first stage of the company’s massive West Side complex on Homan Avenue, to become its headquarters until 1975, when the company moves into the Sears Tower. 1908 Two years after going public and a year after the stock market panic of 1907, Sears’ profits decline sharply during that year’s recession. After a clash between Sears’ ambitious growth plans and Rosenwald’s desire to keep a tight leash until the recession lifts, Sears quits the company. He resigns as a board member in 1913, and dies in Waukesha, Wis., in 1914. 1924 Rosenwald, now company chairman, tries to wrestle with the dilemma wreaked on the mail-order business by the advent of the automobile and the desire of customers to go shopping in stores for merchandise. He brings in Gen. Robert E. Wood, a former Ward’s executive who launched an expansion in general-line retail stores and aggressive advertising and promotional activities. 1925 First Sears over-the-counter retail outlet opens at Homan Avenue and Arthington Street, joining catalog companies J.C. Penney and Montgomery Ward in the race for strategic store locations nationwide. By 1929, the retail stores account for more than half the company’s total sales volume. 1932 Julius Rosenwald dies, and son Lessing is elected chairman. In the depths of the Depression, rumors circulate that Sears and Ward’s would have to merge. As Sears’ sales droop and its stock price slides, executives publish an open letter in the company’s fall and winter catalogs trumpeting a slash in prices to “help customers through the difficult times.” Also during that year, Sears opens its biggest mainline store, the one on South State Street. 1939 Lessing Rosenwald retires, Robert E. Wood succeeds him. As World War II begins, the company enters its post-Depression recovery, aided by its role for the government as a procurer of goods and a producer of war materiel in its factories. (At that time, Sears manufactured a significant portion of its goods in its own factories.) 1942 Expansion into overseas markets begins. The first overseas store opens in 1942 in Havana, Cuba; the second opens in Mexico City five years later. 1948 The postwar expansion leads to huge increases in number of stores (625 by this year) and restructuring of the retailer to create five, semi-autonomous regional territories, each commanded by a powerful vice president. Policy decisions and purchasing still are handled at Sears’ Chicago headquarters, but the new system gives territory staff and store managers more freedom to adjust to local conditions. This powerful system would exist until the 1980s. 1954-1960 Wood retires, and is succeeded by Theodore V. Houser in 1954. Charles H. Kellstadt succeeds Houser in 1960. By now, the company has 740 retail stores, plus 42 in Canada and 53 in Latin America. 1970 Recession, inflation and a plunging birthrate ravage Sears’ results, not to mention the first major assault from then-fledgling discount retailers K mart and Wal-Mart. Arthur M. Wood (no relation to the aforementioned Robert E.) takes over as chairman. 1975 Sears Tower, the world’s tallest building, opens, replacing the company’s historic West Side headquarters on Homan Avenue. By 1989, only a small portion of the Homan facility remains in use. 1978 As the company pulls out of the rough years, Edward R. Telling is elected chairman and begins plotting a strategy to make the company less dependent on retailing. 1981 In a single week, Sears acquires Coldwell Banker & Co., then the nation’s largest real estate broker, and Dean Witter Reynolds, one of the country’s largest securities brokers. With those two elements and its longtime property Allstate Insurance Co., Telling forms the Sears Financial Network of financial services. 1982 Sears World Trade, a global trading company, is created. 1983 Merchandise Group chief Edward A. Brennan launches “Store of the Future” strategy to revamp the decades-old stores. 1985 Sears launches Discover card, the company’s entry into the fray with Visa, MasterCard and other general-purchase credit cards. 1986 Sears names Brennan chairman and chief executive, then folds the faltering Sears World Trade, taking a charge of $36 million. 1987 The company names Michael Bozic head of the Merchandise Group, who then launches his own strategy to revive the struggling merchant by creating specialty departments within existing Sears stores. In other speedy moves, Sears restructures its antiquated catalog operation, taking a $20 million charge; sells its Savings Bank on the West Coast, and buys Eye Care Centers of America for $52 million. 1988 In more moves into the independent specialty store arena, Sears purchases Pinstripes Petites, a women’s clothing chain, and Western Auto Supplies early in the year. It also splits its catalog operation into a separate division. Then, after Sears announces a cutting back on central buying operations, Wall Street begins an attack on the diversification efforts. In an atmosphere of frantic leveraged buyout activity, rumors begin to swirl that Sears is a takeover target. By October, Sears succumbs to pressure by announcing a huge corporate restructuring, setting the stage for the sale of the company’s Coldwell Banker commercial real estate operations and the Sears Tower, as well as a 10 percent stock buyback, the launch of “Everyday Low Pricing,” and a $425 million writeoff to support the effort. 1989 March: Kicks off “Everyday Low Pricing” strategy, promising to offer the lowest prices to consumers based on advantageous buys and eliminate the costly process of sales and promotions. – Introduces Sears Ltd., its prototype for a series of smaller stores with more community-tailored merchandise that will fill in locations between existing Sears stores. – Sells Coldwell Banker to management group. – Sends out prospectus on Sears Tower to 60 potential bidders. – Announces plans to cut 800 jobs in a restructuring of its old-line field organization. The company says the last existing offices of its once-powerful Territory system will be phased out. go to web site sears coupon code website sears coupon code

May: During the company’s annual meeting, Chairman Brennan tells reporters that the company plans to have its relocation decision for its 6,000-employee Merchandise Group made during June. – Announces it will move the headquarters operation of its restructured catalog operation out of the Sears Tower to a vacant Sears-owned building in Skokie. – As speculation about the Merchandise Group relocation effort begins to heat up – as do fears that Chicago may lose out to the Sun Belt – Gov. Thompson and Mayor Daley huddle with Sears officers during a May 9 meeting. – The Chicago Sun-Times reports that state and city officials have offered a package valued at $104 million to keep the Merchandise Group in town. Sears officials won’t confirm it, but the incentive package would be the biggest ever offered by Illinois to a private business.

June: As meetings wind down between economic development officials in Illinois and a collection of states competing for the Merchandise Group prize, four major areas emerge as the “short list” for Sears: Chicago/O’Hare Airport, Charlotte and Raleigh, N.C., and Dallas. Reports surface that the unit will split its 6,000-member staff among Chicago area and out-of-town sites to get the best deal.

Monday: Sears announces it will move the Merchandise Group to an 800-acre site in Hoffman Estates.

Lisa Holton

 

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Comments

  1. Tim Hurst says:

    Joel-

    What you’re suggesting sounds a bit like what they do here in Colorado. The biggest investor-owned utility in the state (Xcel Energy) will pay rebates to customers who install solar PV systems (and I think small wind, too).

    But I propose we take your suggestion a step further and not only allow, but require utilities to purchase back the power that you put back on the grid. I’m not talking net-metering; I’m talking feed-in tariffs. Feed-ins REQUIRE utilities to buy any electricity produced from solar, wind and other renewables, from anyone who puts it back on the grid. In short, the theory being if people have the financial incentive to do more than simply “break even,” they will.

    Now of course, there would be a small increase in the average family’s electricity bill, but the estimated cost of that incrase in Germany, where they’ve had a feed-in for a while, is roughly 1 percent of the bill.

    What do you think?

  2. Tim Hurst says:

    Joel-

    What you’re suggesting sounds a bit like what they do here in Colorado. The biggest investor-owned utility in the state (Xcel Energy) will pay rebates to customers who install solar PV systems (and I think small wind, too).

    But I propose we take your suggestion a step further and not only allow, but require utilities to purchase back the power that you put back on the grid. I’m not talking net-metering; I’m talking feed-in tariffs. Feed-ins REQUIRE utilities to buy any electricity produced from solar, wind and other renewables, from anyone who puts it back on the grid. In short, the theory being if people have the financial incentive to do more than simply “break even,” they will.

    Now of course, there would be a small increase in the average family’s electricity bill, but the estimated cost of that incrase in Germany, where they’ve had a feed-in for a while, is roughly 1 percent of the bill.

    What do you think?

  3. Joel Bittle says:

    Great idea, Tim. Thanks for your comment.

  4. Joel Bittle says:

    Great idea, Tim. Thanks for your comment.

  5. Alex says:

    As an Xcel Energy customer in MN where this program is NOT available, I can assure you that they are doing it because of legislation, not out of the goodness of their hearts. Laws requiring these steps are the only way we’ll accomplish any progress in this area, so don’t be shy about contacting your representatives in government to push for these changes.

  6. Alex says:

    As an Xcel Energy customer in MN where this program is NOT available, I can assure you that they are doing it because of legislation, not out of the goodness of their hearts. Laws requiring these steps are the only way we’ll accomplish any progress in this area, so don’t be shy about contacting your representatives in government to push for these changes.

  7. Tim Hurst says:

    Alex-

    I guess I should have made it clearer that Xcel gives rebates because the voters approved a referendum mandating an aggressive Renewables Portfolio Standard.

    That said, Xcel is now a huge champion of clean energy in Colorado. After having fought the original referendum, they stood completely behind the doubling of it a few years later.

  8. Tim Hurst says:

    Alex-

    I guess I should have made it clearer that Xcel gives rebates because the voters approved a referendum mandating an aggressive Renewables Portfolio Standard.

    That said, Xcel is now a huge champion of clean energy in Colorado. After having fought the original referendum, they stood completely behind the doubling of it a few years later.

  9. Uncle B says:

    The Bush government was forced to borrow huge sums of money from China to pay off OPEC countries for the oil we burn! We must stop oil addiction! Plug in hybrid cars will reduce the amount of oil we burn, but require electricity to do so. We have little choice in the matter. We must generate electricity, by burning coal, windmills and solar installations or be blackmailed by greedy OPEC countries for another century!If the U.S. had chosen to be a moral people, and leaving Iraqi oil alone, and following Al Gore, decided to develop the South Western deserts, with the technology of the times – solar/thermal-molten sodium – electricity installations, for the same amount of money as that war cost, ($650 Billion), today, we would be tapping into the largest, renewable, sustainable, energy source the world has ever known. It would have paid every energy bill in the U.S.A. for maintenance fees only – FOREVER! It would be equivalent to an oil field that can NEVER run dry! Low cost electric power, and storeable hydrogen gasoline replacement from the electricity, for all!
    After the millions of murders, and $650 billions of dollars, borrowed from our children’s futures and pissed away, with thousands of our own and others maimed and disfigured for life, millions of families utterly destroyed, ours and theirs, we are no closer to Iraqi oil production than the Iraqis are!
    The next time you hear a blithering idiot spoiled brat, drunken, drug addicted, sociopath, rich Arabic saber dancing daddie’s boy oilman, stand at a microphone and threaten YOUR safety with someone ELSE’S weapons, remember what you lost America, remember, and weep! (also see http://www.sciam.com/article.cfm?id=a-solar-grand-plan)

  10. Uncle B says:

    The Bush government was forced to borrow huge sums of money from China to pay off OPEC countries for the oil we burn! We must stop oil addiction! Plug in hybrid cars will reduce the amount of oil we burn, but require electricity to do so. We have little choice in the matter. We must generate electricity, by burning coal, windmills and solar installations or be blackmailed by greedy OPEC countries for another century!If the U.S. had chosen to be a moral people, and leaving Iraqi oil alone, and following Al Gore, decided to develop the South Western deserts, with the technology of the times – solar/thermal-molten sodium – electricity installations, for the same amount of money as that war cost, ($650 Billion), today, we would be tapping into the largest, renewable, sustainable, energy source the world has ever known. It would have paid every energy bill in the U.S.A. for maintenance fees only – FOREVER! It would be equivalent to an oil field that can NEVER run dry! Low cost electric power, and storeable hydrogen gasoline replacement from the electricity, for all!
    After the millions of murders, and $650 billions of dollars, borrowed from our children’s futures and pissed away, with thousands of our own and others maimed and disfigured for life, millions of families utterly destroyed, ours and theirs, we are no closer to Iraqi oil production than the Iraqis are!
    The next time you hear a blithering idiot spoiled brat, drunken, drug addicted, sociopath, rich Arabic saber dancing daddie’s boy oilman, stand at a microphone and threaten YOUR safety with someone ELSE’S weapons, remember what you lost America, remember, and weep! (also see http://www.sciam.com/article.cfm?id=a-solar-grand-plan)

  11. design says:

    Well after so many years spent dodging “Kyoto” bullets, seems something is moving now. A big oil shock first, facing China challenge, then this financial crisis… It is rude but true : “Grab ‘em by the balls, and their hearts and minds will follow”. Though more than from a green sensitivity the appeal comes again from earning money. If this is the only thrust this “get paid for” policy will be flushed as soon as conventional power sources prices fall down again.

  12. design says:

    Well after so many years spent dodging “Kyoto” bullets, seems something is moving now. A big oil shock first, facing China challenge, then this financial crisis… It is rude but true : “Grab ‘em by the balls, and their hearts and minds will follow”. Though more than from a green sensitivity the appeal comes again from earning money. If this is the only thrust this “get paid for” policy will be flushed as soon as conventional power sources prices fall down again.

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