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	<title>Comments on: How Not to Greenwash Your Building Product</title>
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	<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/</link>
	<description>Reporting on Sustainably Built Environments from Bricks to Cities</description>
	<lastBuildDate>Wed, 23 May 2012 23:52:11 +0000</lastBuildDate>
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	<item>
		<title>By: Easy Warm floor</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-70475</link>
		<dc:creator>Easy Warm floor</dc:creator>
		<pubDate>Tue, 09 Feb 2010 22:43:18 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-70475</guid>
		<description>Very good article , thank you</description>
		<content:encoded><![CDATA[<p>Very good article , thank you</p>
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	<item>
		<title>By: Easy Warm floor</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-98199</link>
		<dc:creator>Easy Warm floor</dc:creator>
		<pubDate>Tue, 09 Feb 2010 22:43:00 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-98199</guid>
		<description>Very good article , thank you</description>
		<content:encoded><![CDATA[<p>Very good article , thank you</p>
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		<title>By: Seven Ways To Avoid Greenwashing Your Building Products &#171; Norsteel</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-16669</link>
		<dc:creator>Seven Ways To Avoid Greenwashing Your Building Products &#171; Norsteel</dc:creator>
		<pubDate>Mon, 24 Nov 2008 19:33:04 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-16669</guid>
		<description>[...] For the full article, visit: http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/ [...]</description>
		<content:encoded><![CDATA[<p>[...] For the full article, visit: <a href="http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/" rel="nofollow">http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/</a> [...]</p>
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	<item>
		<title>By: Bashar</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-5595</link>
		<dc:creator>Bashar</dc:creator>
		<pubDate>Tue, 22 Jul 2008 00:12:21 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-5595</guid>
		<description>Great article Craig!

I have one additional comment to make. When looking at something points-based such as LEED, it&#039;s important to note that beyond simply a &quot;numbers game&quot;, there should be points given to the project based on what is actually applicable. For instance (and this is simply an example), if installing a bike rack gets you a point, and having a green roof gets you 2, then most developers will simply stick the bike rack in, and avoid what would be a MUCH better addition--because it&#039;s cheaper and easier to install. 

This is the biggest setback when it comes to points-based systems - that it sometimes comes down to simple math, when rather there should be consideration for the integrated, logical design of each unique building, and factors such as geographic location and other life cycle assessments should play a crucial part. 

Bashar
www.solarphile.com</description>
		<content:encoded><![CDATA[<p>Great article Craig!</p>
<p>I have one additional comment to make. When looking at something points-based such as LEED, it&#8217;s important to note that beyond simply a &#8220;numbers game&#8221;, there should be points given to the project based on what is actually applicable. For instance (and this is simply an example), if installing a bike rack gets you a point, and having a green roof gets you 2, then most developers will simply stick the bike rack in, and avoid what would be a MUCH better addition&#8211;because it&#8217;s cheaper and easier to install. </p>
<p>This is the biggest setback when it comes to points-based systems &#8211; that it sometimes comes down to simple math, when rather there should be consideration for the integrated, logical design of each unique building, and factors such as geographic location and other life cycle assessments should play a crucial part. </p>
<p>Bashar<br />
<a href="http://www.solarphile.com" rel="nofollow">http://www.solarphile.com</a></p>
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	<item>
		<title>By: Bashar</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-98198</link>
		<dc:creator>Bashar</dc:creator>
		<pubDate>Tue, 22 Jul 2008 00:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-98198</guid>
		<description>Great article Craig!

I have one additional comment to make. When looking at something points-based such as LEED, it&#039;s important to note that beyond simply a &quot;numbers game&quot;, there should be points given to the project based on what is actually applicable. For instance (and this is simply an example), if installing a bike rack gets you a point, and having a green roof gets you 2, then most developers will simply stick the bike rack in, and avoid what would be a MUCH better addition--because it&#039;s cheaper and easier to install. 

This is the biggest setback when it comes to points-based systems - that it sometimes comes down to simple math, when rather there should be consideration for the integrated, logical design of each unique building, and factors such as geographic location and other life cycle assessments should play a crucial part. 

Bashar
www.solarphile.com</description>
		<content:encoded><![CDATA[<p>Great article Craig!</p>
<p>I have one additional comment to make. When looking at something points-based such as LEED, it&#8217;s important to note that beyond simply a &#8220;numbers game&#8221;, there should be points given to the project based on what is actually applicable. For instance (and this is simply an example), if installing a bike rack gets you a point, and having a green roof gets you 2, then most developers will simply stick the bike rack in, and avoid what would be a MUCH better addition&#8211;because it&#8217;s cheaper and easier to install. </p>
<p>This is the biggest setback when it comes to points-based systems &#8211; that it sometimes comes down to simple math, when rather there should be consideration for the integrated, logical design of each unique building, and factors such as geographic location and other life cycle assessments should play a crucial part. </p>
<p>Bashar<br />
<a href="http://www.solarphile.com" rel="nofollow">http://www.solarphile.com</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sky Farms, Green Fire Stations, Carbon Neutral Goals, + Zero Waste Lifestyle &#124; My Blue Planet's News Directory</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-5532</link>
		<dc:creator>Sky Farms, Green Fire Stations, Carbon Neutral Goals, + Zero Waste Lifestyle &#124; My Blue Planet's News Directory</dc:creator>
		<pubDate>Sun, 20 Jul 2008 12:04:35 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-5532</guid>
		<description>[...] How not to greenwash your building product. [...]</description>
		<content:encoded><![CDATA[<p>[...] How not to greenwash your building product. [...]</p>
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		<title>By: Joel Bittle</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-5485</link>
		<dc:creator>Joel Bittle</dc:creator>
		<pubDate>Fri, 18 Jul 2008 21:37:53 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-5485</guid>
		<description>I&#039;d have to agree with you, Craig.  Good find.  The examples you gave on Silestone did indeed break the greenwashing rules, though the print list I have on my desk is a bit different.  Silestone is manufactured in Spain, not Texas, so I&#039;d like to know if they&#039;ve ever earned the regional credit.  I can&#039;t tell you why the website lists adhesives and sealants as a credit they contribute to - perhaps it&#039;s due to the lack of non-wood materials in the EQ Indoor Environmental Quality Section of LEED for New Construction.  I&#039;ve even called my local USGBC representative to find out what particular EQ credit surfaces like IceStone, PaperStone, and Silestone contribute to.  She didn&#039;t know and told me she&#039;d get back to me.  That was months ago.  

For LEED for Homes, such countertops fall under the Environmentally Preferable Products matrix under MR credit 2.2.

I&#039;m going to reference your comments in the article above.  Feel free to send me any more examples you find.</description>
		<content:encoded><![CDATA[<p>I&#8217;d have to agree with you, Craig.  Good find.  The examples you gave on Silestone did indeed break the greenwashing rules, though the print list I have on my desk is a bit different.  Silestone is manufactured in Spain, not Texas, so I&#8217;d like to know if they&#8217;ve ever earned the regional credit.  I can&#8217;t tell you why the website lists adhesives and sealants as a credit they contribute to &#8211; perhaps it&#8217;s due to the lack of non-wood materials in the EQ Indoor Environmental Quality Section of LEED for New Construction.  I&#8217;ve even called my local USGBC representative to find out what particular EQ credit surfaces like IceStone, PaperStone, and Silestone contribute to.  She didn&#8217;t know and told me she&#8217;d get back to me.  That was months ago.  </p>
<p>For LEED for Homes, such countertops fall under the Environmentally Preferable Products matrix under MR credit 2.2.</p>
<p>I&#8217;m going to reference your comments in the article above.  Feel free to send me any more examples you find.</p>
]]></content:encoded>
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	<item>
		<title>By: Joel Bittle</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-98197</link>
		<dc:creator>Joel Bittle</dc:creator>
		<pubDate>Fri, 18 Jul 2008 21:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-98197</guid>
		<description>I&#039;d have to agree with you, Craig.  Good find.  The examples you gave on Silestone did indeed break the greenwashing rules, though the print list I have on my desk is a bit different.  Silestone is manufactured in Spain, not Texas, so I&#039;d like to know if they&#039;ve ever earned the regional credit.  I can&#039;t tell you why the website lists adhesives and sealants as a credit they contribute to - perhaps it&#039;s due to the lack of non-wood materials in the EQ Indoor Environmental Quality Section of LEED for New Construction.  I&#039;ve even called my local USGBC representative to find out what particular EQ credit surfaces like IceStone, PaperStone, and Silestone contribute to.  She didn&#039;t know and told me she&#039;d get back to me.  That was months ago.  

For LEED for Homes, such countertops fall under the Environmentally Preferable Products matrix under MR credit 2.2.

I&#039;m going to reference your comments in the article above.  Feel free to send me any more examples you find.</description>
		<content:encoded><![CDATA[<p>I&#8217;d have to agree with you, Craig.  Good find.  The examples you gave on Silestone did indeed break the greenwashing rules, though the print list I have on my desk is a bit different.  Silestone is manufactured in Spain, not Texas, so I&#8217;d like to know if they&#8217;ve ever earned the regional credit.  I can&#8217;t tell you why the website lists adhesives and sealants as a credit they contribute to &#8211; perhaps it&#8217;s due to the lack of non-wood materials in the EQ Indoor Environmental Quality Section of LEED for New Construction.  I&#8217;ve even called my local USGBC representative to find out what particular EQ credit surfaces like IceStone, PaperStone, and Silestone contribute to.  She didn&#8217;t know and told me she&#8217;d get back to me.  That was months ago.  </p>
<p>For LEED for Homes, such countertops fall under the Environmentally Preferable Products matrix under MR credit 2.2.</p>
<p>I&#8217;m going to reference your comments in the article above.  Feel free to send me any more examples you find.</p>
]]></content:encoded>
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		<title>By: Clark Griffith</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-5484</link>
		<dc:creator>Clark Griffith</dc:creator>
		<pubDate>Fri, 18 Jul 2008 21:36:40 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-5484</guid>
		<description>Joel Bittle writes a very organized and informative article that was a good read and a heads up on greenwashing.  Craig, your point is well taken, but kinda bogs down over one detail, and I agree I hope it doesn&#039;t take away from Joel&#039;s overall message.  I guess that&#039;s why it&#039;s a point system that occurs at the building level as an additive process.</description>
		<content:encoded><![CDATA[<p>Joel Bittle writes a very organized and informative article that was a good read and a heads up on greenwashing.  Craig, your point is well taken, but kinda bogs down over one detail, and I agree I hope it doesn&#8217;t take away from Joel&#8217;s overall message.  I guess that&#8217;s why it&#8217;s a point system that occurs at the building level as an additive process.</p>
]]></content:encoded>
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		<title>By: Clark Griffith</title>
		<link>http://greenbuildingelements.com/2008/07/17/how-not-to-greenwash-your-building-product/comment-page-1/#comment-98196</link>
		<dc:creator>Clark Griffith</dc:creator>
		<pubDate>Fri, 18 Jul 2008 21:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://greenbuildingelements.com/?p=532#comment-98196</guid>
		<description>Joel Bittle writes a very organized and informative article that was a good read and a heads up on greenwashing.  Craig, your point is well taken, but kinda bogs down over one detail, and I agree I hope it doesn&#039;t take away from Joel&#039;s overall message.  I guess that&#039;s why it&#039;s a point system that occurs at the building level as an additive process.</description>
		<content:encoded><![CDATA[<p>Joel Bittle writes a very organized and informative article that was a good read and a heads up on greenwashing.  Craig, your point is well taken, but kinda bogs down over one detail, and I agree I hope it doesn&#8217;t take away from Joel&#8217;s overall message.  I guess that&#8217;s why it&#8217;s a point system that occurs at the building level as an additive process.</p>
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