Fear of a Green House

"Greenfear" is a term I first recently came across in an article on The Daily Green: ‘Building Green? Your Neighbors May Block You. Is It Greenfear?‘ The premise is that people are afraid of new and green technologies, and that they will act to block it. In this particular case, a couple in Marin, California wanted to build a house with a number of green features. Neighbors raised objections that "the modernist home would severely clash with the more traditional feel of the neighborhood. Some dubbed it ‘trailer like.’ A petition against the home was launched."

While the green elements of the design may not have endeared the plan to the neighbors, the objections seem less about the fact the house was incorporating green technologies and more about just the appearance being out of character with the rest of the neighborhood. In this particular case, the house in question is a rather attractive, contemporary, modular home. It includes such green features as "solar panels, recycled materials and a living ‘green’ roof." But, it is more likely that the resistance against this house was based on its general appearance, rather than specifically wanting to prevent a house from having the green features that its owners wanted.

NIMBY (Not In My Back Yard) attitudes have been around for decades. It applies to everything from opposing commercial expansion to constraining the appearance of a neighbor’s house. Concern about anything new is bound to arise. There will never be a situation where new construction is not going to be objected to by someone.

While some technologies for developing greener buildings are neutral to the building’s appearance, other elements are tied to the building’s form. Green buildings do not have to look "weird" in order to be efficient, their appearance often responds to a wider range of factors. Elements such as adding more insulation to a home to increase its efficiency will work well for any given building. Very few people will look closely enough to tell whether the glass in your windows is an uninsulated single pane or triple-pane, Low-E glass. But some features are going to respond to external requirements and site conditions. Passive solar buildings need to have windows along the south elevation. They don’t need to have the entire south wall covered with windows (that would lead to overheating in almost every circumstance). Solar panels are going to be at their most efficient when they are placed at the appropriate sun angle for a location’s latitude. Designs that incorporate passive cooling methods may have projections through the roof for solar chimneys.

In the case of the Breezehouse in Marin, the local board ultimately voted unanimously to permit the construction of the house. Limiting the appearance of houses is an issue that goes beyond green building. It applies to neighborhoods that have covenants with all manner of restrictions. Tract builders promote developments with covenants and restrictions that impose limits on the materials that may or may not be used in constructing a house. But these restrictions are increasingly coming into conflict with green values. Clotheslines are prohibited in some communities by these deed restrictions. Alternative power systems such as wind and solar are going to come into conflict with neighbors who find them unsightly. Designers can take some steps with the appearance of green elements. But greater familiarity with the new features of the greenscape of the 21st century is going to require a greater understanding and acceptance of the range of features that our homes and buildings are going to have.

 Image source: Michelle Kaufman Designs

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3 Comments

  1. Hey all…I just found this brand new green and sustainable living concept on the market that was invented in Oregon. It’s called the NW Modern from ideabox and the man who created this home was also the brains behind the e-rated appliances, the predecessor to the Department of Energy’s Engery Star Program.

    Ideabox is sustainable and green in both building materials and construction. It’s the hippest and most resourceful thing I’ve seen since Bluetooth technology! This energy efficient pre-fab home is wrapped up in a cool, modern design that is actually affordable!

    For the environmentally responsible consumer this cabin is cool and sleek. I mean we’re talking living large here in 400 sq. feet of luxury in a clever high end pre-fab home with a very intelligent design.

    The research I’ve done shows that ideabox uses environmentally friendly products and construction with wireless technologies. Designed with the idea that you can live large in a small space, ideabox is attracting very posh customers. And hey…less can be more! My family is considering it for a vacation home on some land at the lake or the beach. Another thought I have is putting it on my property for when the kids come home. Once you’re in college, staying right with mom is tough. This way, they can have space but still be “home”.

    Here is some more information I found on how environmentally friendly ideabox is…

    · Wireless technology because power lines are SO last year.
    · Standing seam metal roofing – sustainable and fire retardant
    · Fiber-cement siding for low maintenance
    · Galvalume corrugated metal siding for an industrial look and efficient construction.
    · Bamboo flooring because it’s sleek and renewable
    · Energy Star appliances and lighting for the best in energy efficiency
    · Marmoleum countertops, made from renewable resources
    · Fully insulated walls for maximum energy efficiency
    · Energy-efficient ENERGY STAR labeled windows to regulate temperature
    · Less than 2% construction waste because materials are ordered to size
    · Low volatile organic compound paints for better, healthier indoor air
    · Duo-flush toilets for water efficiency
    · Day lighting; windows in all exterior walls and interior re-lite strategies
    · Tankless water heaters to reduce electricity use

    I haven’t seen anything like this before! Have any of you? If you want more information about these homes you can visit http://www.ideabox.us.

  2. “Clotheslines are prohibited in some communities by these deed restrictions.”

    And this is why, when we buy, we will avoid neighborhoods with covenants and homeowners’ associations. We want our clothesline!

  3. I’m sorry, though the ideabox might be great, this has to be one of the most heavy handed attempts at interpersonal marketing I’ve seen. If this is agency work, then guys, where did you train? In an e-marketing office in nigeria?
    Please, up the game, the consumer deserves more respect.

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